Questionnaire.

 

1.     Out of the following product names, which one do you think is most appropriate and will attract you to it?

 

Impact              Care            Allure               Target               Essence

 

2.     What age range do you think would be most suitable for our product?

 

Teenagers (girls)               Adults (women)

 

3.     Which concept do you think will fully sell our brand and idea to our intended target market?

 

- For the sexy young and successful women of today                  - For the hard working women who wants to feel sexy, confident and comfortable all at the same time whether she’s at home, work or out with friends - For women on the go who don’t want to have to worry about topping up their deodorant. She is professional, busy, young and sexy but it will also appeal to the more mature women who is eager to be kind to her skin, capturing its youthfulness - For women who are aware of their body image, who link together health and wellbeing with being physical. She is young and sporty - For the romantic and charismatic women who are confident and secure about expressing who they are

 

4.     Which USP stands out and would appeal most to the audience?

 

- The shape of the container will be curvaceous similar to a body and the container colours will be gender appropriate; different variations of pink and red. The scents will be such as; musk or exotic. It will have 24 hour coverage to allow for all those close moments- The container is angular, in bright primary colours to differentiate the scents. It will give off a burst of fragrance every time the wearer moves- The container will be simple curves and rounded edges much like a wave and pastel colours to identify the different fragrances. The deodorant creates an invisible layer which prevents sweating and releases a gentle fragrance continuously for up to 24 hours

 

5.     Which slogan do you think best represents our brand and concept to the audience?

 

You can afford to be seduced                   It will leave you speechless                  Give your skin a caress                  Step out with confidence l
No time to sweat

 

 

 

6.     Should we offer a variety of fragrances, so as to appeal to a wider market?

 

Yes               No                 

 

If so what range (sub names and colour codes) would best match with our product name and concept? (more than one can be chosen)

 

Names:

 

Thrill               Fresh               Ice               Spice               Urban

 

Colours:

 

Fuchsia               Aqua               Plum               Amber               Coral

 

7.     What pricing do you think would be suitable for the selling of our product?

 

£1.50               £1.99               £2.00               £2.50               £3.00                            

 

 

8.     Which typography do you like the most/ appeals to you?

 

Example          Example        Example

 

Example          Example

9.  Should we offer a matching deodorant for men?

 

Yes               No