The Vamps - are a popular boy band that has become increasingly popular since their first single "can we dance". With 537,509 views in just 9 days as well as 3 performances in the jingle bell ball the young teenage boys have worked their way into the hearts of thousands representing the pure joy and freedom all teenagers want. The narrative of the video shows the boys on a tour bus in the western roads of the US picking up girls and partying in their tour bus, this narrative fits the title of the song because it shows that they're wild (the location they shot in is similar to the stereotypical wild west).
Passenger rose to fame with his hit single "let her go" and then with this song "wrong direction". This video incorporates a variety of editing techniques such as chroma key, animation etc this video is very popular with the indie target group as passengers narrative involves a lot of personal making him more likable and relatable. The animation is only a few seconds long at the beginning of the video it is actually some of the most effective bits of footage within this music video as it corresponds with his lyrics the most.
Mcfly ever popular has made a spectacular come back with "love is easy". The quirky music video shows that though the boys have grown up they have retained their youth through the use of imperfect scenes. Mcfly are clearly enjoying themselves throughout this video as it the narrative shows the mistakes made and the extras used to create the video that will have usually been cut out. This appeals to their target market as it shows their personalities and makes the video more informal to their fans with the use of musical instruments and back drops.
We chose this video because Avril Lavigne is as ever popular despite leaving the music industry for a brief period of time. This music video depicts Avril's typical attitude towards life however this video is especially successful due to her legendary personality and incorporating the use of synergy within her music video. By bringing back the props from some of her original music videos the popularity of this video has increased as it is still attracting her previous target market. Everything in her video interlinks with one and other the music genre is pop-rock, the rebellious skateboard within the school halls, the drinking, the messy black tie and rock band bracelets as well as her signature smoky black eyes.
The Vamps popular and loved by all these past few months have created a music video to a cover of a song by the infamous "One Direction". They introduced the video through speech appealing to the audience with humour, the narrative of the video fits the introduction of the audio but also fits the boy bands image as its an earthy place where they can be in touch with their music. |
