From our vox pops of our inspirational montage we have received information as to how we can create an effective music video. The majority of our target audience feel that the 1st video is the most appealing due to its original and home made enviornment, its something that the audience can feel like they can relate too (it could happen to them). The target audience also feel that the 1st and 3rd video could be incorporated together in some form, the reason they chose the 1st music video is due to the use of live instruments. Once again the 1st video is chosen as the most popular to lead to the purchase of the single or album of the song as it is more conventional. Some improvements were given by our target audience which stated that our music video should also incorporate some form of narrative.